See your real profit — not just revenue

True profit after fees, cost of goods, and VAT — plus inventory, shipments, and restocking in one dashboard

Built with ease of use in mind
SellerBunker
Alert

12 units may be missing from inbound shipments — open Notifications to review. 3 SKUs still need cost data for accurate ROI.

72%

Performance Snapshot

Last 30 days
£8,49224.9%

Profit

£34,130Revenue

Sales

2,148Sold

Units

31%ROI

ROI

Recent orders

Product
PriceProfitROI

Wireless Earbuds Pro

WB-PRIME-001

£39.99£12.2531%

Compact Air Purifier

AIR-HOME-120

£52.50£14.8028%

LED Desk Lamp

OFFICE-LAMP-2

£24.95£6.4025%

Silicone Kitchen Set

KITCH-SET-8

£19.99£5.2026%

Profit vs sales

ProfitRevenue30 days

Inventory summary

StatusQtyStock value
Available1,284£38,520
Inbound412£9,880
Reserved96£2,430

Top categories by metric

Sales

Electronics£18k
Home£9k

Profit

Sports£4.2k
Toys£2.1k

ROI

Beauty42%
Kitchen31%

Units

OA820
PL340

Cost Breakdown

Last 30 days · sample costs

Total COGS£12,400.00
Referral (sales fee)£4,820.50
Fulfilment (sales fee)£3,110.25
Prep fees£640.00

Top Sellers (this month)

TitleQtyRevProfit
Wireless Earbuds Pro412£12,420£3,890
Fitness Smart Band298£8,940£2,100
Pet Water Fountain156£4,680£1,240

Profit & Loss

Sample period · illustrative only

Revenue£34,130.00
Total selling costs−£21,840.50
Total fixed costs−£1,200.00
Total profit£11,089.50

Marketplace dashboards don't show you the full picture:

  • You don't know your real profit
  • Inventory goes missing
  • Shipments get delayed
  • You restock blindly

SellerBunker brings everything together:

  • ✓Real profit tracking
  • ✓Missing inventory detection
  • ✓Shipment delay tracking
  • ✓Smart replenishment
  • ✓Smart repricing

Customise your profit dashboard display

Dashboard theme 1
Dashboard theme 2
Dashboard theme 3
Dashboard theme 4
Dashboard theme 5

Track your REAL profit

We include every cost so you see true profit—not just revenue. Supports both VAT-registered and non-VAT-registered sellers.

  • ✓Referral, fulfilment & digital services fees
  • ✓VAT
  • ✓Prep costs
  • ✓Shipping
  • ✓Refunds
  • ✓Lost inventory

View without SellerBunker

Same order — costs not broken down

Sale price£24.99
Unit costUnknown cost
Referral feeUnknown cost
Fulfilment feeUnknown cost
Digital services feeUnknown cost
Storage fee (est.)Unknown cost
Prep costUnknown cost
Inbound shippingUnknown cost
VATUnknown cost
True profitUnknown

With SellerBunker

Example: one sale

Sale price£24.99
Unit cost−£6.00
Referral fee−£3.75
Fulfilment fee−£4.51
Digital services fee−£0.14
Storage fee (est.)−£0.08
Prep cost−£0.60
Inbound shipping−£0.50
VAT−£3.40
True profit£6.01

Built for how you sell

Profit analytics

Track real profit after marketplace fees, cost of goods, shipping, and VAT — in one place.

Inventory tracking

Never run out of stock again. Inventory tracking, stock value, and potential profit visibility.

Order tracking

Monitor recent orders, profit per order, and ROI per product.

Smart replenishment

Live

Velocity-based reorder targets plus smart suggestions so you restock the right SKUs at the right time.

Smart repricing

Live

Rules-based repricing that protects margin while staying competitive — built into your dashboard.

Sales vs profit analytics

Visualize performance with sales vs profit charts, snapshots, and time range filters.

Cost breakdown & P&L

COGS, referral, fulfilment fees, VAT adjustment — all in one profit & loss view.

How it works

1

Connect your seller account

Secure API link. Create an account and connect your marketplace seller account in minutes.

2

Import your data

SellerBunker pulls your listings, fees, shipments and last 30 days of order data by default—you can specify up to two years of order data, please email us.

3

See real profit

After an initial sync, fill out your costs (unit cost, prep, delivery, etc.) and instantly see true profit — not just revenue — in your dashboard.

For every type of seller

Whether you use fulfilment centres or ship yourself, and whether you're VAT registered or not, SellerBunker gives you one view of real profit, inventory, and orders.

Online arbitrage

Track profit across many SKUs. See which products actually make money after fees and COGS.

Wholesale sellers

Monitor inventory and margins at scale. Reorder before you run out.

Private label

Understand performance across products. Optimize based on real profit.

SellerBunker vs spreadsheets

FeatureSellerBunkerSpreadsheets
Profit tracking✓ AutomatedManual
Inventory view✓ ClearMessy
Sales analytics✓ Built-inLimited
ROI tracking✓ AutomaticManual

SellerBunker is continuously developing new products

Smart repricing and smart replenishment are live in the dashboard now — with more automation on the way.

Smart repricing

Live

Rules-based repricing to stay competitive while protecting margin across your catalog.

Smart replenishment

Live

Sales-velocity targets and reorder suggestions so you restock before you run out.

PPC

Soon

Campaign insights, spend breakdowns, and performance signals to help you optimize ad efficiency.

AI Data Help Agent

Soon

Ask questions about your seller data and get quick, actionable answers in plain English.

Simple pricing

Basic plan: 14-day free trial, then £19.99/month. Cancel anytime.

Available now

Basic

Two weeks free, then

£19.99/month

Full dashboard access

Growth

Two weeks free, then

£26.99/month

5,000 – 50,000 orders per month

Coming soon

Coming soon

Pro

Two weeks free, then

£44.99/month

50,000+ orders per month

Coming soon

Coming soon

Get in contact

Send us a message and we'll get back to you at support@sellerbunker.com.

Trusted by sellers who care about real profit

After years selling across UK & EU, we were frustrated by the lack of accurate profit analytics and the cost of the tools out there.

SellerBunker was built to solve this.

Already used by sellers running 7-figure businesses. We want to deliver better functionality than the competition at a more cost-effective price.

Join the private beta

Get free access while we build SellerBunker — we will send you a code once accepted into the group that you can use at checkout.